The line has been two years in the making.
Since its launch in 2016, denim brand Good American has had size inclusivity at its fore – and the launch of its first footwear line is no different.
Launching today, the line includes a range of silhouettes and materials, including recycled leather and suede, as well as satin and neoprene. All styles will be available in sizes 4-14 in both standard and extended widths for feet, calves and thighs, WWD reports. According to the site, the line was “created in response to customer feedback about the need to address inclusivity in footwear.” The brand also leveraged co-founder Khloé Kardashian’s huge social media following to get intel on what women were looking for (and missing) in footwear.
Co-founder Emma Grede says she noticed the issue when they were shooting campaigns for Good American denim and couldn’t get the real women they use as models into shoes. “You feel so much pride when sizes 18, 20 and 22 put on our jeans, but then you’d try shoes on her and it would be almost embarrassing to me. I found myself cutting shoes, going out to not such great places to buy shoes, just to get ones that would fit.”
The shoes have been made in Spain and have 72 sizing variables, as well as wobble-free heels that have been stress-tested and ergonomically designed for balance and stability. “We are a company based on innovation and we don’t go into a new category until we can innovate… Women have different size calves and thighs so we looked at sizing all the way up the leg and how do you scale that, and we took a lot of learnings from denim,” Grede added.
The line launches today and will be available via the brand’s website.