It’s a pink Christmas for Jacquemus.
Jacquemus, the eponymous label of cool French designer of the moment Simon Porte Jacquemus, launched its holiday collection today with a simple question: “Do you like pink?”
They’re betting on the answer being yes. The Christmas Capsule, as the brand refers to it, eschews traditional holiday colours of red and green for a collection that is exclusively pink. The collection features all of the brand’s greatest hits, like the Le Chiquito long Baguette bag – a slightly longer, and thus more practical, version of the teeny, tiny, Chiquito mini bag every It girl from Bella Hadid to Kendall Jenner has been photographed carrying around – and the canvas bucket hat, plus fun giftable items, like T-shirts and sweaters.
See some of our favourite items from the collection below.