At some point, every one of us has experienced the agony of taking a trip to the grocery store, only to learn that our favorite sweet treat has been discontinued. Vermont-based ice cream makers Ben & Jerry want the public to know that they feel our pain. In 1997, Ben & Jerry created a Flavor Graveyard on a peaceful hill near their Waterbury, Vermont factory so that ice cream lovers could pay their respects to dearly departed—or, as they say in the sweet treat business, de-pinted—flavors that have been laid to rest.
Each ice cream epitaph features a poem which memorializes the unique properties of ice cream flavors that are no longer with us. Wavy Gravy was a lively, interesting man but perhaps naming an ice cream flavor after a savory dish may have been a questionable choice. Vanilla and caramel-flavored Turtle Soup is another oddball name that saw an early grave. Chocolate Peanut Butter Cookie Dough never fails to draw a vocal crowd of mourners.
The good news is that ice cream lovers can successfully petition Ben & Jerry’s to resurrect certain flavors. In 2022, Dublin Mudslide—which uses a dash of an alcoholic drink produced by Wheyward Spirit in every batch—was reincarnated in a slightly modified form. Ben & Jerry’s is a famously people-centered brand that is highly receptive to customer feedback. Your favorite flavor may not have to languish in the Flavor Graveyard for long.
The Ben & Jerry’s factory also features a Scoop Shop with a delectable tasting menu which allows visitors to sample some of Ben & Jerry’s most popular flavors. Visitors can order ice cream served in a freshly baked waffle cone adorned with sprinkles. Ben & Jerry assure us that sprinkles will never be buried in the Flavor Graveyard. Nor will Ben & Jerry’s luscious milkshakes, which are another Scoop Shop delight.
1281 Waterbury Stowe Road
Waterbury, Vermont, 05676