Today in Milan, Gucci creative director Alessandro Michele held a press conference in a vintage clothing shop. The surprise announcement? A capsule collection, dubbed HA HA HA, that he designed with pop star and fashion muse Harry Styles.
HA HA HA marks the deepest collaboration yet between Gucci and Styles. The 28-year-old has appeared in Gucci campaigns, and wears the brand extensively. But Styles is not just a celebrity with a contract: his fandom of the brand and admiration for Michele is real, and in recent years he has become nothing less than the public avatar of Michele’s sensitive, genderless vision. The only thing left for Styles to do with Gucci, really, was design his own collection.
See the full collection below.