In January 2019, Rihanna inked a deal with French fashion conglomerate LVMH—home to Louis Vuitton, Dior, Givenchy, Marc Jacobs, and other high-end brand names—that led to the establishment of Fenty as a new fashion line. Now, LVMH and Rihanna have agreed to suspend the fashion line, instead opting to focus on supporting the rest of the “Fenty ecosystem,” including cosmetics, skincare, and lingerie. Concurrent with the announcement, it was revealed that Savage X Fenty completed a $115 million round of fundraising for its “upcoming expansion into retail.”
When reached by Pitchfork, LVMH issued the following statement:
The most recent Savage X Fenty fashion show premiered on Amazon Prime last fall, with appearances by Travis Scott, Rosalía, Bad Bunny, and others. Rihanna’s last studio album ANTI was released back in 2016.
Read Pitchfork’s 2018 feature “How Rihanna Became the Most Stylish Pop Star of Her Generation.”
