Wednesday, August 10, 2022
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    The Best New Waterproof Makeup Launches For Summer


    Photography via instagram.com/makeupforever

    Shop the best new waterproof makeup launches that won’t budge, transfer or melt off in the summer heat, no matter what.

    No matter how you plan on spending your summer, whether the cottage dock is calling your name or you’ll be enjoying a summer in the city, one thing’s for sure: you’ll want to get your waterproof makeup game on lock, stat. To help you curate your makeup bag for the season, we’ve rounded up the very best new waterproof makeup buys, from brow products to eyeshadow and foundation, so you don’t have to worry about the makeup you worked so hard to apply ending up on your chin.

    Make Up For Ever Aqua Resist Brow

    Created in collaboration with Make Up For Ever makeup artists, the brand has just launched three new brow products ($32 each) that promise 24-hour wear: Brow Filler, Brow Definer and Brow Fixer. For the campaign, Make Up For Ever has partnered with athletes to demonstrate just how waterproof and sweat-proof the products are.

    Maybelline The Colossal Longwear Mascara

    Maybelline New York’s beloved Volum’ Express Colossal Mascara ($10) is now available in a waterproof formula that promises not to smudge, flake or run for up to 36 (!) hours.

    Danessa Myricks Beauty Colorfix Eye, Cheek & Lip Cream Pigment

    If you’ve tried Danessa Myricks‘s Colorfix Eye, Cheek & Lip Cream Pigment, then you know just how long-lasting these multi-use products are. The makeup artist-led brand has just extended Colorfix’s already impressive shade range to add six new metallic shades. The highly pigmented liquid glitter products can be used on the eyes, cheeks, and lips, and dry down quickly to reveal a smudge-proof, waterproof, and humidity-proof long-lasting finish.

    About-Face Summer Shadowsticks

    Take your love of neon to the next level with these eyeshadow sticks from Halsey‘s brand, about-face. The matte sticks are available in a set ($63 USD) or individually ($21 USD) and are versatile enough to use all over your lids, as a subtle pop of colour, or to create intricate graphic eyeliner looks.

    Rimmel London Wonder’Cloud Liquid Eyeshadow

    Rimmel London’s brand new Wonder’Cloud Liquid Eyeshadows ($10) come in a creamy whipped texture that’s easy to apply and blend, and dries down quickly for all-day wear that doesn’t crease or budge. The coolest part? The products feature a built-in primer, so you can rest assured that the pigment truly won’t move around your lids throughout the day.

    Tarte Cosmetics Amazonian Clay Full-Coverage Foundation

    Is there anything more difficult than trying to get full-coverage foundation to stay put on a hot summer day? Tarte Cosmetics’ best-selling foundation just got an upgrade to solve this very issue. Amazonian Clay 16-Hour Full Coverage Foundation ($51) features a new formula, fresh shades and a soft-matte finish that promises to last for 16 hours.





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