The world’s most successful watch brands are a lot like the world’s most successful musicians: the ones who stay on top do it by delivering what the people want, while finding ways to indulge their creative tangents. So while the Rolexes, Omegas, and Patek Philippes of the horological world wisely lean hard into their greatest hits, they also all have the equivalent of a B-side banger hiding in their lineups. As proof, we’ve gathered up a few of these overshadowed (and, we’d say, underrated) pieces. Some are deep cuts—like, say, the unexpected standout diver from a brand known for dressier pieces. Some have been hiding in plain sight. For some, the brand might be brand-new to you. But all 18 will look great on your wrist while marking you as someone who doesn’t just make the obvious choice.
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